In many ways branding is as about generic a thing as one could imagine. It doesn’t matter what you conceive of you will be able to brand it given enough time and money. Often, it’s about being the first one there and hopefully simple longevity that puts your product in the language itself i.e. xeroxing a copy of something etc. Most brands don’t have the time and money to aim for longevity and consequently don’t exist for long or get relegated to the bargain bin so to speak. In my opinion the bargain bin is where you want to be, and you should brand accordingly.
For example, many luxury items such as Gucci, Louis Vuitton etc. are produced by subcontractors. For the first eight hours of the day seamstresses make Gucci bags, and then for the last couple of hours or on weekends, they make Brand X so to speak. They use the same materials, the same equipment, in the same facility usually made by the same person making the “luxury” item. These versions are then sold locally or exported to other countries. The only difference is that they do not have the 100000+ percent markup that the Gucci version does. On the one hand it shows the power of branding on the other hand it demonstrates the sometimes-hollow nature of it. These seamstresses did not somehow lose their skill sets over the course of eight hours the equipment did not cycle into “cheap” mode, it is for all purposes the same stuff.
In these days of increasing unemployment and austerity I recommend owning that Brand X space. There is no reason to sacrifice quality, safety and such. This is not a radically new idea, but I think its an idea whose time has come. And there is money to be made for the branders who get there first and carve out that niche. Niches are where every major company started so get to carving out your Brand X space and become the Apple of the bargain bin.