The purpose of marketing is that the company tries to figure out what kind of needs their clients have and how the company can fill these needs with their own products or services.
Human needs can be divided into different categories. The most common needs are the need of security, the biologically need, the need for rest, the mental need, the social need, the need of nursing, the need of benefit, the need of pleasure, the need of ownership and the need of independent.
Satisfying basic needs is essential for human life. People must to eat, drink and rest enough. Derived needs are needs that people fulfill to brighten up or to bring comfort into their lives. This kind of need could be example a trip to abroad.
Needs are one of biggest things which have influence customer behavior. Needs can be defined as some kind of deficiencies or imbalance which can be fulfilled in some way.
In the marketing world consumer needs are usually divided into instrumental needs and the needs of use. Customer needs usually mean needs of use. Nowadays one product can fulfill many different needs.
The most well-known theory of human needs and their influence customer behavior was developed by Abraham Maslow. Maslow’s model explains human needs very well and simply. He believes that human activity is strongly hierarchical. Maslow’s theory suggests that the most basic level of needs must be met before the individual will strongly desire the secondary or higher level needs.
Thinking of Maslow`s theory as an entrepreneur or marketer, which product or service fulfill most of needs?
In my humble opinion a mobile phone could be such a product. Mobile phone satisfies person’s social needs because nowadays most people own mobile phone. Mobile phone creates also feeling of safety. For example in an emergency situation you can always call for help. For many people mobile is a status symbol, for example young people or business men.
Which product or service comes to your mind?
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