You want to commit your customers to your company or to your goods ofcourse. Read their minds is a simple answer, but how to do it is little more complicated. Here are some steps how to do that. You have to be a bit of a psychologist now, but it is one of the most important elements when you try to commit customers.
When customers buy first time your goods they note how they have been served. That is first and the most important connection between you and your customer. Next time when goods run out, they remember where and how they have been served when they bought their goods. If their image of that moment is positive they will come again.
Second time customers expect service same way they had the first time. It’s important to cement their image of service connected with your goods. That makes them repeating customers. Teach your customers to expect good service and quality products and then you’ll have loyal customers.
You learn in this situation important things yourself. What goods your customers buy tells something about them and you can use that knowledge in marketing. You can market them goods that go together with goods they have bought before. You must have good knowledge of your goods because customers may ask about this new product you suggest to them. That is important moment. If customers experience they have professional information they probably buy it or they think it over and they will come later and buy it. Or what is even better, they tell about your good service and products to their friends. That is real marketing!
At this moment you have taught to your customers the value of your goods, service and your knowledge of your goods. You have picked up yourself some important things of your customers, their needs, attitude and lifestyle. This is bed to build successful campaign.
Goods they buy tell about their needs. Your customers needs, are needs physiological or are your customers wanted to be respected? How are their outlook and how it affect to their needs. There are needs that are not activated. How we can wake them. Suggest to your customers new products and you will see how they affect your customer and teach them to need those new products.
Source: Markkinoinnin kilpalpailukeinot, Lahtinen, Isoviita, Hytönen