A week ago on Thursday I got this women’s magazine in to my hands and for a long time I had time to read it. At the end of this magazine there was a picture of the finnish actress named Maria Sid. She said that she is taking part of campaign named Ekopaasto. I googled Ekopaasto and read their pages. Ekopaasto is campaign for all of us who want to think and maybe change their shopping behavior and comsumption. Campaign also challenge Finnish people to decrease our carbon footprint.
So this woke me up and I knew I have to do something for this campaign. I had a mission to clean my wardrobes because they were so full and messy. As I was cleaning I found lot of clothes that I haven’t used for a long time. Some of them was used only once or twice. I started to think that why have I even bought these clothes? I realised that I have only two options: Either I keep these clothes and start to use them or I recycle them.
I desided to do three different piles: Flea market, charity and second upportunity.
As I was doing this decision for each cloth I though a lot of my shopping behavior which is far from ecological. I shop clothes because they look nice and don’t cost so much. I don’t think where or who has made it or what is the fabric. For me the price of the garment matters most. I think price is the key for most of us. There is one thing I think about when I’m buing new clothes. Clothes has to be machine washable. If it says handwash only I just know that I’m not going to use this particular garment.
We all know that we should buy ecological friedly clothes. But who says that cloth is ecological? For examble If I buy garment of good quality and which is long-lasting and correctable, but I use it only once or twice, is it really ecological? If you compare that to a garment which is inexpensive and not so good quality but the separation is that you use it until the end and then through it away. Which one of these is more ecological?
As you can see, it isn’t easy to make these ecological shopping decisions. Usually we don’t even know enough about garments ecological influences. We have this saying that if you are poore, you can’t buy things that are inexpensive. That means you have to buy things that last long and are timeless. It is common that price and quality goes hand by hand but not always.
Like this campaign says, also little things matter when it comes to changing our habits. I believe we all find our ways to change things. What is your way?
You will find more information about Ekopaasto-campaign at www.ekopaasto.fi