I spend my time at home, more specifically, was lying on the couch and watch television. And I am dreaming of a new sofa. Why? Old is a little worn, but still very useful. In any case I think I need a new one. The television came to interior design program with very little renovations and furnishings were changing the home look brand new. For some reason, the same way I had the feeling that my home could use a little improvement.
Media and marketing objective is to get consumers needing and wanting something. To get people to want something that doesn’t exist in the past didn’t even know existed. I have two teenage daughters. And they have a lot of needs. Every day a new thing, what they can’t live without. Teenagers are very susceptible to influences from the media. Unfortunately, they just don’t have the necessary money with which they could buy everything they need. It would be highly desirable to provide jobs for young people. Young people with their own money, what they could use as they wish. Maybe they’ll even learn to the value of money differently when they understand what is in front of it has to do.
Basic human needs, however, are quite low, food, water and rest. Maybe a little clothes on. But do we settle this? Purchasing other product on the grounds that we really need it? Or is the purchase decision-making, however, other than the need? I think that our decisions to control other motives than just yourself need. For many, buying produce pleasure, according to the image of the product is purchased. We want to believe in ads created by the imagination, as will bring us hope. People want to believe, that they will be among the younger, slimmer and more beautiful.
Our family also have a dog. Her (I have to say her, because our dog’s name is Barbara) basic needs are quite clear, water, food, outdoor activities, as well as a bit of scratching. Wonder, when I go to trade, there is shelf meters accessories for dogs. Do dogs really need all those products? How to have dog owners up to believe that dogs need clothes, glittering collars or activation toys?
What about me? I will continue dreaming on the new sofa. I use my money teenage daughters needs. And I hope that they would get a job. At least for the summer.