In my opinion in a business life one of the most important thing is to take care of the reclamation – in case you get one ! By reacting to reclamation right away gives you opportunities to correct misunderstanding and possible bad work, but most of all to make the customer feel special and taken care of !
To react for reclamation as soon as possible, hopefully right away also gives you the opportunity to turn the reclamation into positive thing between the company and the customer who has made the reclamation. And by handling the reclamation professionally also gives a possibility to deepend the relation between the company and the customer.
In case you react slowly or do not pay attention into the reclamation at all you are looking for trouble. There is a big danger that the customer will get very angry and the company might loose the customership. In my opinion usually the reclamations are not taken care of like needed and not as soon as possible – of course some react as needed but there is a lot more to do ! Different companies should pay more attention how they handle the reclamations, it is worth of time i assure you !
I personally always react to the reclamation right away and usually can turn the reclamation process into positive decision. I feel it is my responsibility and also it shows that the company i work for cares about it*s customers.
For example once when i was working for a big Finnish mediacompany there was this customer, whose contact information in our electric finder was totally wrong. The customer was angry and disappointed because they paid a lot to have the information in ouf electric finder. I contacted the customer and promised to correct the information about their company. I did so and also offer discount for them about the next year deal. The customer was satisfied and made a deal with me for the next year. After that the customership between us was much better and it was also easier to approach them in the future.