Have you ever wondered what happened on your shopping trip when you get home and you have many shopping bags whit you? I have and here are a few tips for you, if you want to generate more sales out of your store or keep your own wallet closed when you are only doing “window shopping”.
Have you noticed that in front of the store, nearby the doors, there is something cheap? Something that almost everyone buys? If you are at women’s clothing store it could be scarfs, piece of jewelry or maybe a cheap t-shirt. They call those products wallet openers. When you have taken one item you have made up your mind that you are buying something, so you are opening your wallet. After that your threshold is so low that the next item is easier to take with you at the clothing rack.
And here you are, shopping like you have never shopped before, excited about spending your money! Or maybe not so excited to spend your money, but excited about all the new things that you have now.
Another thing is that helps to generate more sales is to create images of a lifestyle the customer dreams about or lives. You could do it by placing large pictures on the store walls or by displaying nice furniture and dishes if you are selling those items. The customer receives ideas for a nice time dining with friends and wants to buy new dishes and tablecloths for the occasion. You could display a nice outfit on a mannequin with accessories so the customer sees how she can use the same dress at different occasions.
Next time you go shopping look around at the store. Did it inspire you to purchase something? Why did it?