Values and attitudes develop largely during childhood. Later experiences, knowledge and social environment can modify the values and attitudes.
Attitudes are relatively permanent, they have been learned and they are consistent with tendencies to think, feel and react. The concept of ethical consumption is hard to define. Everyone´s moral defines what is ethical. Ethical problems include child labour and the environmental pollution. Attitudes are often shown in different situations.
Companies sell their products and services across borders. Research shows that international communication will grow significantly over the next three years.
Social marketing refers to attempts to change a consumer´s attitudes and behaviours in ways that are beneficial to the society as a whole. Persuasion refers to an attempt to change consumer´s attitudes. The stronger the association of features with the product or brand the stronger the consumer’s belief.
Children´s thoughts about attitudes for success:
Children and young people have a social pressure. That sets challenges for parents. In particular advertising to children must be fair and high quality.
Salomon, Michael & Bamossy, Gary & Askegaard, Soren & Hogg, Margaret K. Consumer Behaviour A European Perspective. Fourth edition. Prentice Hall Europe 2010