Recently, the hot topic has been online shopping and the possibilities it
has brought. According to market research institution Mintel, online
shopping is going to double in the next five years. It is estimated that
online shopping will reach 323 billion Euros by the end of 2017. Based on
these figures, it is good to stop and think about the possibilities that
Finnish companies have.
Sanoma Digital has answered the demand of consumers by leasing an online
shopping center, it called name mitäsaisiolla.fi. I think the greatest point lays, from a customer needs
perspective, in the way that customers have been combined based on potential
needs, areas of interest, and changing shopping behavior.
The online shopping center can be found from the websites of popular brands,
including hs.fi, hyvaterveys.fi, and puutarha.fi. The product offering has
been individually modified based on the needs of the different customer
segments. I think this shows excellent collaboration and linking between
different products, services and customers.
Creating customer needs and finding the suitable solutions to them are
certainly things that rise the interest of companies. The new kind of online
environment provides possibilities and sets new challenges to find customer