I first noticed the smell of cinnamon in the supermarket. Then I managed to get a sip of red juice in a cold autumn evening. I remembered the Christmas and was happy to realize there still was plenty of time to go shopping.
My 11-year old daughter needed a new pair of winter gloves. I saw a label of – 30 Celsius in the black gloves. Unfortunately she wanted a smooth and soft gloves and she won. No heavy winter use.
I am normally fed up advertising clutter, but I appreciate it, when the color code is always white and blue while in a hurry searching for the known label Lumene.
I tried to remember what the advertisements that I noticed this weekend were.
I noticed as well as an advertisement of an expensive Breitling for Bentley showing a clock with Beckham and high-class Bentley. Very powerful image, so was also Jeff Bridges in Marc O’Polo’s advertisement.
I have to say something about the background music as well. In a big Finnish book store, I was trying to find a something to read. I heard Spanish lyrics and it was great. No more the same 80’, 90’ or 00’s songs in English. I took my time and find a pile of books. Excellent.
A lovely spanish song by Shakira: Sale El Sol
I must say that I’m quite happy about the sensory overflow, when I first notice yellow plastic bags around me; I know I’m not going to buy books that day. I understand that the symbol of yellow bags should inform me, come and buy something cheap. I once followed that call, and I bought a skirt, and I don’t even wear them, ever! Cheap days are not my cup of tea.
All my five senses were manipulated in one weekend by marketers; I didn’t even have a clue, none what so ever.