When I think of my parents, I can see how they are completely stuck in their old patterns of behaviour.
I, of course, I have promised to myself, that I will not be of the same kind. I have to admit, however, that these ”close call” – events have already happened to me in this increasingly digitized world.
Tuomo Kokkonen writes in his blog that the future generation Z has grown up with the digital world. They are accustomed to the opportunities of the internet and presence of social media, while we older should internalise these new ways of working.
It is obvious that companies are pursuing customers that cannot be reached in the same way. What does this mean from the companies’ point of view? How to succeed in reaching customers in the future? How to succeed in providing products attractively?
The future is difficult to predict and speculate on people’s actions. The best way to find out of customer expectations is by asking them what they want. Capgemini’s research shows how customers can be divided into different groups. For example, the group of digital shopaholic
( 17,6% of the respondents) expect to receive information on various digital channels but the group of techno – shy shoppers ( 13,3% of the respondents) do not consider digital channels important during any phase of the shopping journey.
The report reveals interesting information about how digital channels influence people’s buying behaviour. 56 % of respondents of the research said they were likely to spend more money at the physical store if they had used digital channels to research more information beforehand. 55 % said they were more likely to spend more money if products were available anytime via any channel.
SAM STERN’S BLOG share best practices from companies that are creating unified digital experiences. Read more of what he found as common factors in successful companies’ strategies.
After all, changes are intended to make people’s lives easier and help them make everyday choices. Customer oriented services and products will become successful in the future. Another customer survey 2013 gives companies useful trips, how to develop customer relationships in the future. Focus on customer relationship management is that the customer should easily be able to deal with the company in question by purchase, additional information, complaints, deliveries, customer feedback.
I’m going to learn how to use digital services to my advantage, as the younger generations are doing, and to keep up with the changing world. I’m looking forward to the time when we can leave a wallet at home, and pay for our purchases via a mobile phone. At the same time we receive membership discounts automatically, because all the information is transmitted automatically by the system.
I think, however, that in the future my children are horrified by my old fashioned behavior. The new generation is driving development forward, that’s way it goes.