Hi! My name is Toni and I’m going to tell you little about opinion leadership and group influence. As we all know these are very interesting topics. Have you ever thought why you bought that phone? Was it cheap or just the best there is or did you want it because your friend had one also? Well I can tell that in every shopping experience there is a touch of group influence and opinion leadership in it! You’re probably thinking now that “NO WAY!”, but I’m going to prove that to you in these next paragraphs! Impossible? Naah, it’s a matter of opinion! 🙂
Who is an Opinion leader?
Well, he is knowledgeable and trusted person in
his field of expertise. Let’s take that example with
phones. You were thinking to buy a new phone.
What do you think first? Yes that’s right! You are thinking, who knows something about these new phones. That’s when you start looking for an opinion leader! Where is he? He can be your friend or website or even a person who sells you that phone! You ask that person’s opinion and make it your own opinion. Or if you are that opinion leader… let me know! 😉
Group influence that’s something I tell you!
Who is using old NMT phones or Ringo??? Nobody! Why? Because group influence has been push those out of use! Those were very good phones, but well yeah I would not fit in groups anymore if I would use one. I can almost feel those weird looks at me right now when you are reading this… “WTF is he telling?!? Get to the point brainiac!” lol well maybe one day those are Vintage and I can use my Ringo phone again.
Okay… Back to subject! Group influence has struck mobile phones many times. One has also hit Nokia very hard! People want an Apple phone because it was the best phone in the market ! If you had one of the first apple iPhones then you were one of those many opinion leaders who changed the world of mobile phones! And after many people started wanting those phones the group influence pressure was increasing! iPhones was hip and Nokia went to flop and later to Eflop!
I wish you enjoy reading my blog and hope I see you soon again here!