We are in a middle of a big changing, when it comes to our shopping habits in Finland. Trends, products, prices and developments in the field of technology are making us to do more Online Shopping, which affects to our shopping culture. Why do we find Online shopping so interesting? Do we really get lower prices and easier way to do shopping? Or maybe we are just too blind to see the whole picture. Corner stores are terrified of the change in our shopping habits – which obviously can be problematic for them. They should react quickly, because their prices and selections aren´t exactly what consumers look for today. Some kind of innovation will be needed for sure as people know to use Online stores to compare prices and the competition is getting more and more international.
The nasty thing about buying Online is the exchange and return policy of the product, which can cause a lot of inconvenience. Not to mention the cost of it – for the seller. Also one growing habit is that consumer tries the products in normal corner stores (with the help from the seller), and then goes home and finishes the process by ordering and buying from internet – which is waste of time for the salesperson, don´t you think?
If the seller doesn´t realize consumer knows to compare prices and features elsewhere, the game is over. If some kind of change doesn´t happen or the prices don´t get lower in corner stores, people will continue using Online stores even more. Now is the time to think if the marginal profits are too high because of the greediness to produce more money. Storekeepers should transform within the changes of the buyer behavior, to be able to success. They need to be creative as our shopping behavior has changed a lot. Most of the stores can´t run their business without having an Online channel too, as it seems to be the place to be. It´s sad fact to realize normal store isn´t enough anymore – are we going to the right direction? It is expected that the Online stores will keep on growing, the Finnish statistics can also prove for that.
The whole nation is worried about this big change, which causes losses in shopping field. What does that new trend mean for the business in Finland? We don’t usually talk in public about faults, but perhaps now would be a proper time to discuss about the matter, which includes new way of thinking about the services, prices, taxes and selections in the stores. We need to figure out what kind of stores there will be in the future, to make the business remain useful for the consumers. It´s time to change the plans for the stores, so we don´t need to do all the shopping Online in the near future – we really hope the situation doesn´t get out of hands.