Max, you represent a younger and a lazier generation. I hate to admit, but I would need some advice. I purchase all things I need from physical stores. I am old (born only 17 years after The Big Bang Bang) and ossified in the habits of consuming – but no longer. If around 85% of people go for online shopping, I really do not want to be in the minority. I want to follow the trend of consuming behavior and buy everything online. I just do not know what in this world should I buy and from whom. If I do not walk to my favorite store, who will sell (pronounced: tell me what to buy) me things I do not need. Any ideas?
Wake up, Jari! You’re so out of date! It will be either a blogger, or social media that influence your decisions by giving recommendations and showing adverts. Traditional sales personnel seems to be vanishing slowly but surely. The web wonderland isn’t so frightening, as many might think. There are loads of comparisons and test evaluations about, for example, electronics. So, you can sit on your couch and get a pretty good impression about products you’re interested in. Few thoughts though – you need to be flexible with delivery times – and don’t expect to get manuals in your own language. If this sounds reasonable, don’t hesitate to start banging your credit card. How come you only invent this just now, are your hip troubles preventing normal shopping?
You got that right, Max. Brick stores have vanished or their assortment has dried so that I can not find anything to buy. OK – milk or rye bread sure. In fact, even a good old-fashion rye loaf has faced an extinction in enormous hypermarkets. Do I have to fish it with the net? If you hate information technology and will decide to never shop online – how can you buy goods you need? Even the traditional Anttila department store is not sending you postal catalogues like in the good old times. Should this buyer group settle to decreasing selections and drag their bones farther than what they are used to. How can they go online, when the equipment they need to go online, is only sold online? Lose – Lose situation.
Definitely, JayJay. In fact, You get your piece of bread from the web anytime you want. Believe it or not, you can combine your whole grocery store shopping cart online. You may also go and collect them from pick up desk. By adding a couple coins more, you can define a suitable time frame and get things to your door, carried by courier. Handy or what? It’s hard to imagine how small shops could compete against web revolution. People today value greatly the feeling that you control your own life and make your own decisions and choices. That challenges also marketing. You probably won’t have your mail box full of paper adverts. Advertising in web is faster, more effective, cheaper, and reach more people. You don’t need to get the exact product on your hands. You just entertain yourself with 3D-panorama exhibitions from your display. People will be buying pictures and mental images. And what we haven’t seen yet? I, in my late 30s, can’t even imagine, or dare.
Jari – with one foot in the grave & Max – a bit younger rebel