I do not think that it is necessary for me to put the name of the brand next to this title.
That is what branding is all about. A successful strategy allows company to create a historical personality for its brand. What NIKE does can be called an exceptional level of understanding its audience/customer and the value of the product.
By using the emotional/ heroism appeal as its advertising technique NIKE not only becomes a winner but it also inspires others to be one. According to the emotional marketing expert Graeme Newell ( http://602communications.com/2013/02/nike-brand-strategy-emotional-branding-using-the-story-of-heroism/) NIKE sets an example for all the other companies on how to build brand loyalty and make their product appealing to everyone.
Since social media plays a massive role in our everyday routines it gives NIKE an opportunity to build communities and interact with its customers faster than anyone could have ever imagined.
It also allows NIKE to spread the word or make a difference in the consumers’ decision making process. Their message is to stop looking for excuses and make a difference not for anyone else but ourselves. (I personally think that NIKE creates a different perspective and shapes different attitudes in us as individuals. We are the MOVING generation.)
By using social media to always be there when a person needs motivation NIKE became a brand with a positive attitude. People look at it as a motivator to aim and achieve high.
”JUST DO IT” is considered to be one of the most successful campaigns. The most important element of it is that NIKE sets an example for all of the followers by DOING IT THEMSELVES. They try to reach as many people as they can and be not only noticed by everyone but also heard. For NIKE social media is the best way of building brand loyalty. They are an example and a model of how you make your brand- Top Brand.