The train is too expensive, airplane is worse. You are passenger of your family car and you see that most of the cars are empty with only a driver and you think that instead of have 5 cars with 5 drivers, we could have 1 car with 1 driver and 4 passenger, you don’t have car or you don’t want to take yours because you are tired. Now happened a new concept : Covoiturage. Blablacar has the solution for you and has been the first one to be in the mind of the consumers at least in France.
Blablacar is a platform which will provide service of transportation. People who are taking their car and have some places left will put it in the platform with a certain amount which is quite low regarding the others transport and a certain luggage maximum depending of the size car. The platform will take a little commission in each operation.
People are getting used to it. Also it has been possible thank to a strong presence in the social medias principally Facebook, where they have more than one millions of fans and 24 000 peoples talking about it. They use Facebook to relate histories about cars and riding and have some partnerships with some festivals in order to have an easier access to the huge amount of cars which can go there and have been carrying about customer’s satisfaction and security.
Now when people are going to look for this kind of services the first one will run in through their mind will be blablacar. At least in French market because they have been the first one in the market and the first one to reach customers minds even if others competitors as carpooling are also very strong competitors (as Coca-cola and Pepsi Co for example). You can see blablacar present in many countries. This theory has been introduced by Greg Stine, president of Polaris and enhance that being the leader in a market is not about the quality of the product or the marketing budget but about be the first on in the scene in others words first in our minds.
Could you give me others concrete examples which enhance this theory?
Blablacar facebook page