There is probably no one who does not know Disney or have not seen one of the hundred cartoons that the company made. This company of cartoons and movies went through generation as it was created in 1923. And even if it is a kind of “old company” it always succeed to provide a magical image and still make children, and some adults, dreaming. In the last years we can observe that Disney developed links with its fans and try to provide, as possible, the magic through the different social media as Facebook, Twitter, Instagram and YouTube.
If we take the theory of Keller, Disney has developed its identity during all the past years and everyone, in almost all the world, knows this brand. The company has created its image around the fairy and the magic world and now when people are talking about Disney they associate the brand to this. Disney succeeds in all this points, but now they want, thanks to the social media, to have a link with the consumers.
The use of social medias is a success, the presence of Disney on social media is very well working; they have a lot of followers:
—-●Facebook – 46 595 637 followers
—-●Twitter – 3 565 550 followers
—-●Instagram – 477 000 followers
—-●YouTube – 181 716 followers
The last idea of Disney was to create a Facebook page and a Twitter account for some of the characters of its cartoons. That was a good idea it made a lot of fans very happy to have the possibility to follow their favorite character, there are about 21 Facebook pages as Captain Hook, Cruella, Mickey Mouse, Bob Razowsky, Buzz, Nemo, Tiana, Stitch, etc…
Here is an example of the Facebook page of Mickey Mouse:
On their Instagram, Disney posts everyday one picture or more that permits to the fans to follow the activities, the events or the things that are happening in the parks in a very closely way.
Disney is using all the social media possible to be close to their consumers and to try to provide beautiful dreams, good feelings, and magic. They post everyday medias as pictures, short videos, quotations, etc… As long as they will show enthusiasm, happiness, fairy and share thing on their social media they will continue to make people dreaming and loving what the brand is.