Social medias are now part of our daily life, not only for interacting with people but also for businesses. Indeed, it helps brands to create their own network, express their needs and share their sights with what we call “the followers”.
It is mainly to announce news and events for services and to promote and post offers for the products. It can either be videos, articles, music but it has to be regular to keep the customers entertain, it means being constantly updating new post on all their social media platforms.
It is an opportunity to give to the business this accessibility that will helps them to know more about consumers needs and might avoid mistakes.
If used correctly, social media can do wonders for a business reputation and credibility into the customer’s mind.
But what are exactly the best ways to engage customers on social media networks?
There is not an exact way applicable to every types of business but there are few things that can be followed. If well managed it will help the business to gain attraction and start interaction and conversation in the social world.
- Be easy to find and to follow
You have to pay attention to the visual aspect of your profile. Indeed, it is very important to make sure that you catch the people’s attention. On the internet you can skip from one page to another in only one click so make sure your Twitter,Facebook icons are visible and big enough. It will make it easier for customers to like the page.
- Listen to your followers to find out what they are looking for
It goes by reading their posts and comments on Facebook or Twitter page, but also watch what people are saying about the brand, the competitors. Indeed, it is very important to know what the followers think about the business’s competitors, in that way they will know what they have or don’t have to do that competitors already do.
- Ask questions to start interaction
Obviously, don’t post questions only because you have to post something, think about it, post a real question that will helps the business to get answers and explanations of what the consumers are looking for or expected.
- Answering consumers’ questions
Always answering the questions that have been asked, even if you don’t actually know the answer it is always important to show that you mind and that you pay attention to the followers. If a follower feel that you care about him and make him feel important, you’ll have more chance to turn him into a current customer.
- If complaint or criticism, take is as an opportunity
People won’t always agree with you and sometimes will complain or criticize. It is not a fail, take is as an opportunity to improve or to fix something, and customers will like it and will notice that you actually care about them.