The values of youth have changed drastically over the years. Work is no longer at the top of the things they value most in life. More important are things such as spending time with family and friends. Time spent at work has to be in balance with the time spent at home. As a result, money has become less significant, and rather having a sense of meaning has become increasingly important. As we represent a part of the current youth, we identify with seeking for more meaning in our lives – through friends, family, school, social media, and most of all through work.
Because the biggest generation, the baby boomers, will soon retire from work life in Finland, we believe that the current employer’s market may change into an employee’s market. These changes in the environment and the values will have a significant effect on “buyer behaviour”.
We think that the way today’s youth will pick a job will be no different from how they pick clothes to purchase from a store. They will “buy” the employer based on which one has the best appearance, values, reputation and salary. We believe that young people nowadays are more demanding with their future employers in terms of whether or not the values of the employer match those of their own. If the values do not correspond with one another, the youth will change employers.
In today’s globalized world, finding work that brings meaning and fulfilment has become easier than ever before. A rising trend among youth trying to enhance and improve their portfolios involves hopping from one employer to the next; even moving to other countries if need be. The global job market isn’t limited by the borders of countries, and the wide international pool of jobs is within anyone’s reach that has sufficient language skills and the courage to do so. It remains to be seen how much more the world will change for the future generations of young people, and what they will value the most in their lives.