The Millennials’ Search for Meaning

Image courtesy of Stuart Miles /

Image courtesy of Stuart Miles /

The values of youth have changed drastically over the years. Work is no longer at the top of the things they value most in life. More important are things such as spending time with family and friends. Time spent at work has to be in balance with the time spent at home. As a result, money has become less significant, and rather having a sense of meaning has become increasingly important. As we represent a part of the current youth, we identify with seeking for more meaning in our lives – through friends, family, school, social media, and most of all through work.

Because the biggest generation, the baby boomers, will soon retire from work life in Finland, we believe that the current employer’s market may change into an employee’s market. These changes in the environment and the values will have a significant effect on “buyer behaviour”.

We think that the way today’s youth will pick a job will be no different from how they pick clothes to purchase from a store. They will “buy” the employer based on which one has the best appearance, values, reputation and salary. We believe that young people nowadays are more demanding with their future employers in terms of whether or not the values of the employer match those of their own. If the values do not correspond with one another, the youth will change employers.

Image courtesy of Renjith Krishnan /

Image courtesy of Renjith Krishnan /

In today’s globalized world, finding work that brings meaning and fulfilment has become easier than ever before. A rising trend among youth trying to enhance and improve their portfolios involves hopping from one employer to the next; even moving to other countries if need be. The global job market isn’t limited by the borders of countries, and the wide international pool of jobs is within anyone’s reach that has sufficient language skills and the courage to do so. It remains to be seen how much more the world will change for the future generations of young people, and what they will value the most in their lives.

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2 Responses to The Millennials’ Search for Meaning

  1. sonjahagelberg says:

    It’s a scary thought how the future generations will either be working where they feel fulfilled or won’t work at all! Is this a rising trend of laziness? I agree that balancing between work and free time is important. Saying that, I think working overall also important. Society can’t function without people working.

    If the future generations will be more demanding will there be anyone working at the counter of the supermarket or for the cleaning services in the future? The governments support system in Finland can’t handle that many unemployed youngsters just waiting for their dream job to become available. There’s nothing wrong with having dreams and goals and thriving to achieve them, but the ugly truth is that not everyone will succeed.

  2. maxaalto says:

    “In today’s globalized world, finding work that brings meaning and fulfilment has become easier than ever before.”
    People start to get confused what their “dreams” are. Everyone tries to reach the stars, but along the way they are constantly restless. I would lower the bar a bit and find satisfying compromise. The sooner, the better.

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