I was once told that I managed to sell myself well. As much as I laughed after that comment, I think that it was quite an important point. I started to wonder: working in a business world, is it more like selling the products, services, whatever it might be – or ourselves?
Nowadays the world is rapidly changing, so the willingness to learn new things has become more and more relevant. As everything is getting technological and basically you can do anything with your gear, the actual eye-to-eye contact might be an experience that we remember.
Personally, I tend to pay attention to how the customer servants are selling their products, especially when buying something I am not so familiar with. Is it like a presentation about the latest product? Is it showing off the absolute lowest prices of all times? Or is it asking questions, finding out the best suitable solution? Is there any personality involved? At least an aspiration of creating a feeling that gets me thinking I am actually… a special customer?
I have had interesting conversations with sales professionals, and one thing that has been constantly mentioned is this sell-yourself thinking. In addition, I have learned that there is an easy structure, a sort of a “collarbone” when it comes to an effective selling process. I have tried the following 5 steps to convince my customer. What I found out was inspiring. Not only is it more effective, but also it’s more satisfying to find out the solution through a structure-based concept.
Sell yourself and convince your customer at the same time – 5 ways to make it happen
- Ask questions – awake, motivate, evaluate
- Find out requirements – overriding, needing, feeling
- Create solutions – positivity, possibility, sustainability
- Make propositions – demonstration, explanation, persuasion
- Close the deal
Through these 5 steps you will be able not only to convince your customer, but also improve your strengths and spot your own weaknesses as a customer servant.
As humorous it may sound, selling yourself isn’t actually a bad thing. It isn’t acting. It isn’t lying. It isn’t denying the truth. On the contrary, it could be getting out the best version of you. You may be able to convince your customer in a way that no catalogue has ever convinced before. Just by selling your own expertise, knowledge, and most importantly, your time.