When talking about smartphones and smartphone interfaces and operating systems, we have many users who are loyal to a brand. Often this causes comparison between products. Samsung knows this and decided to throw some gasoline in the flames. Before you read any further, check out these two ads, Grad Pool Party and Galaxy S3, so you understand what I mean. I’m sure, that Samsung has realized their customers’ snide attitude towards iPhone users and exploit this in their advertising. But is Samsung actively leading its customers against Apple or are they just standing behind them? You tell me.
Android users seem to be more active in criticizing than iPhone users. Maybe we can thank Samsung’s advertisements here? The most compared thing that I found when I read forums, are features and price. Other things are the size of the phone (display especially), usability, appearance and so on. Here’s an advertisement from the perspective of Samsung. iPhone is perceived an overpriced “image phone”. It is also claimed that iPhone users’ brand loyalty makes them pay more for nothing and they are blind to other options. All these things are taken into account in advertising. Actually Samsung has even given a funny nickname for iPhone users in this advertisement.
So tell me, are you mocking iPhone, because Samsung does so? Do you realize that maybe Samsung is doing so, because of your attitude? As I mentioned earlier, I haven’t detected as much this kind of slanderous and demeaning attitude in the users of iPhone. Maybe that’s the reason why I haven’t also seen Apple advertisements where they compare their products with other products. What do you think? Why doesn’t Apple give back in the same coin? Is Samsung’s advertising professional or unprofessional? Any other thoughts or examples where it can be seen that the customers’ attitudes are reflected in companies’ advertising?