I was taking my dog out for a walk in my neighborhood when something caught my attention. A man was pushing a young girl and her little brother in a stroller, and the main point was the clothes that those kids were wearing. First I noticed that the boy wore Ray-Bans and a leather jacket and of course the kid had also converse shoes and fitted jeans. Then I watched the girl handing over the iPad mini to his brother to watch how she got a new score in some game. That baby girl had little princess shoes, pink furry jacket and quite a long white hair.
I started thinking what my generation had when we were in a stroller. Kuoma boots, overall suits and beanies that were knitted by grandma. How on earth have kids started looking adults so young? The RUUM American kid`s wear blog has listed the newest trends of kids clothes and I bet that big denim store chains have their hands in that blog. Kids and their parents are, I think, the easiest consumers to get fuzzed with new trends. When parents come to get their kids from a kindergarten and they see that the kid next door is wearing new trendy clothes they have to go and buy new clothes for their kids also. I’m not saying that it is wrong that kids look cool, but I’m not sure that if it is their own choice. Parents dress their kids as they personally like and how the latest trend defines. Parents are materialistic and they teach their kids to appreciate outside beauty more than inside beauty.
I found a very interesting article about the topic from Today Style NBC News “”Too stylish, too soon? Kid fashion blogs draw critics“(Melissa Magsaysay Jan. 30, 2013) The author, Melissa Magsaysay, is telling fashion bloggers to be aware of this new emerging trend:” Blogs that feature toddlers dressed to the nines are gaining popularity for posting images of kids wearing everything from hipster skinny jeans to print-on-print ensembles and frilly hair accessories. Perhaps inspired by the popularity of celebrity children donning mini-me designer duds, several Tumblr sites such as Heart & Habit, Children with Swag and the recently launched Lady’s & Gents featured tots styled to look like they’ve just walked out of a catalog.” Melissa`s writing launched big online debating where parents were saying things like: “The kids are adorable, but I agree that it sends the wrong message to dress them up in overpriced clothes and take photos of them.” The debate basically goes around that same question “is it right to dress up your kid like an adult?”
There are lots of ethical questions related to how these new trends are marketed to kids. We all know how easy it is to get kids want something so bad. Do you think that it is fair to have big marketing campaigns and blogs about kid’s denim clothing? In Magsaysay`s article it is said that Cindy Crawford`s 10-year-old daughter appears in a Versace ad campaign. A 10-year-old girl posing to get hyper fashion sold? And do you think that it is economically sustainable when parents don`t anymore buy clothes secondhand that are getting small in a speed of light? I would like to have a conversation with parents that have kids aged 2-13 years old to get some info on what they think about this new trend because I don’t personally have any posterity. Everyone is also free to take part in the debate, so please leave your comment below.