Some people say personal branding is strongly related to social media. Does that mean you’re using platforms like Facebook, Twitter or LinkedIn to create an image of you that increases your market value and relevancy?
No – personal branding is not about self-promotion. That’s what Glenn Llopis states in his article in Forbes Magazine. He is a Cuban-American entrepreneur, author, motivational speaker and business consultant. Llopis defines personal branding in a different way than many others:
“Personal branding […] is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.”
What he wants to say is you should see your personal brand as a trademark, which you are continuously improving. You need to think about the value that others can get when they are in a relationship with you – both personal and business-related. What do you want them to get out of this relationship and what shall they experience about you? Keep that in mind, when you’re giving your next presentation. Behave in a way you want others to experience you – but please don’t act a part. Instead, think about who you naturally are and want to be. That’s how you can perform at your best and make people experience your personal brand.
Jeff Bezos, the founder and CEO of Amazon.com, once said:
“Your brand is what people say about you when you’re not in the room.”
In order to build a successful personal brand it is crucial to create the experience your audience wants, without hiding your natural personality.
Remember to always serve the people around you at your optimal levels. Make them perceive a high value from your (personal or business-related) relationship. So make them experience the best of you!
What would you want others to experience about your own personal brand?
Llopis, G., 2013. Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Forbes Magazine, [Online]. 04/08/2013. Available at: http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/ [Accessed 02 March 2015].
Stillman, J., 2014. 7 Jeff Bezos Quotes That Outline the Secret to Success. Inc. Magazine, [Online]. 07/05/2014. Available at: http://www.inc.com/jessica-stillman/7-jeff-bezos-quotes-that-will-make-you-rethink-success.html [Accessed 03 March 2015].
Picture: DGE Solutions, (2012), Contact [ONLINE]. Available at: http://dgesolutions.co.uk/contact [Accessed 02 March 15].