Welcome to the world of visuals! People less and less care about “written” part of the brand. All that matters is “face” of the brand, or just logos. We are always in a hurry
somewhere and have no time to read everything that surrounds us. But we always have time to open Instagram and look for fresh photos for a couple minutes. Besides Instagram there are other social networks that focused primarly on visual content like Pinterest, Snapchat, Youtube and even Facebook in some way. I bet everyone had this moment, when you scroll down your Facebook news and pay no attention at all on written ads, but if u see interesting picture, this will attract your attention.
Color can convey meaning to the customer. Consider the claim that “60 percent of the first impression [of a few product or in-store display] comes from color” (Heath, 1997, p. 44).
The work of art director is a very serious business and his job is the key factor to the success of the brand. Art directors should carefully decide on the choice of colors, because every color brings its own emotions. They are trying to make something eyecatchy as well as connect customers feelings with their brand. The effectiveness of the color determines the customer. When customer can identify the brand by only seeing a color without logo, this is a GREAT SUCCESS.
Too prove that the connection between colors and brand exists let’s make an experiment. Say the first brands that comes to you mind when you see particular colors.
What brands comes to your mind if u see RED color? – This probably gonna be Coca Cola, Youtube, Beats Audio . Or if we think of cars, what association comes to mind with red color? – Definitely Ferrari!
What about blue color? – Facebook, Twitter
„Color is one of the most common and prominent facets of a brand identity. It can be used as a background to the advertisement or on creative elements withing an advertisement”
To sum up, if u want to build an outstanding brand, never underestimate the power of colors. Choose them wisely and don’t forget about uniqueness. And remember, colors – more than a thousand words.
“Measuring the Strength Of Color Brand” by Romaniuk Jenni and Nenycz-Thiel Magda