Branding is a difficult topic, we can all agree on that. It is a large area that can apply only to so much things. Ask around you “What is Branding?” you will hear everything and nothing. Fact is, everybody knows branding but nobody is aware of it. For some, Branding is a mysterious land, for some a magical formula supposed to give success to a brand.
Music branding is a tricky topic, especially for artists themselves that often don’t understand how branding a part of their everyday life is is and as capital as the music they are creating. . Branding is about awareness. That would be my definition of it. It is all about how to make people aware of an artist and how to make an artist aware of its audience needs. The topic is wide and can vary only so much from one artist to another, but there is two important tip that every artist need to understand and apply.
To achieve an effective branding as an artist or as a band, it is important to be clear about who you are, what you want, and which philosophy and values you represent. This is important for you to put yourself in other person’s shoes. Not really an easy step to take but this is the way to bring people with the same value around you, which will put basis on the fan base but also will show to people the person behind the artist.
The second important point is to stay connected with fans. People listening an artist music want to feel close to that person. They want to feel that connection. It is also the best way to control your image, your personal branding. By stepping back, you let to other the ability of controlling your image. And this leads, often, to a bad branding which can be catastrophic when it comes to music as it is seen with large artists.
Building a good Brand image as a band or an artist is time consuming. But in today’s music world, where internet is such a huge part of our lives, it is the most important thing to control. Building, piece by piece a good reputation, close to values that want to be promoted, always end paying.
Source: Astridbaumgardner.com, (2015). Personal Branding for Musicians and Artists – Using Your Unique Gifts to Connect With Your Audience. [online] Available at: http://www.astridbaumgardner.com/articles/19-personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience [Accessed 5 Mar. 2015].