How to archieve an effective artist Branding?

Branding is a difficult topic, we can all agree on that. It is a large area that can apply only to so much things. Ask around you “What is Branding?” you will hear everything and nothing. Fact is, everybody knows branding but nobody is aware of it. For some, Branding is a mysterious land, for some a magical formula supposed to give success to a brand.

Music branding is a tricky topic, especially for artists themselves that often don’t understand how branding a part of their everyday life is is and as capital as the music they are creating. . Branding is about awareness. That would be my definition of it. It is all about how to make people aware of an artist and how to make an artist aware of its audience needs. The topic is wide and can vary only so much from one artist to another, but there is two important tip that every artist need to understand and apply.

To achieve an effective branding as an artist or as a band, it is important to be clear about who you are, what you want, and which philosophy and values you represent. This is important for you to put yourself in other person’s shoes. Not really an easy step to take but this is the way to bring people with the same value around you, which will put basis on the fan base but also will show to people the person behind the artist.

The second important point is to stay connected with fans. People listening an artist music want to feel close to that person. They want to feel that connection. It is also the best way to control your image, your personal branding. By stepping back, you let to other the ability of controlling your image. And this leads, often, to a bad branding which can be catastrophic when it comes to music as it is seen with large artists.

Building a good Brand image as a band or an artist is time consuming. But in today’s music world, where internet is such a huge part of our lives, it is the most important thing to control. Building, piece by piece a good reputation, close to values that want to be promoted, always end paying.

Myriam-Eliott

Source: Astridbaumgardner.com, (2015). Personal Branding for Musicians and Artists – Using Your Unique Gifts to Connect With Your Audience. [online] Available at: http://www.astridbaumgardner.com/articles/19-personal-branding-for-musicians-and-artists-using-your-unique-gifts-to-connect-with-your-audience [Accessed 5 Mar. 2015].

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10 Responses to How to archieve an effective artist Branding?

  1. Music is such a big topic for branding. It’s everywhere , I can imagine that to promote a new music to the whole world is not easy at all. I realized that it’s hard to discover new one, bands or simple singer from yourself because some labels are already so famous… It’s something that I regret: I found an awesome band, then it’s start to be know and then I can feel it :it become commercial. Our culture today make us have the same kind music, in my opinion that’s sad.

  2. Music is such a big topic for branding. It’s everywhere , I can imagine that to promote a new music to the whole world is not easy at all. I realized that it’s hard to discover new one, bands or simple singer from yourself because some labels are already so famous… It’s something that I regret: I found an awesome band, then it’s start to be know and then I can feel it :it become commercial. Our culture today make us having the same kind music, in my opinion that’s sad.

  3. raphaelverma says:

    Do you think it’s possible to form some kind of branding formula or a standard that can be applied to all products or services that are building their brand?

    • myriameliott says:

      @raphaelverma I don’t think there is a branding formula. There is the common and general branding knowledge, and permanent adaptation of today’s needs and culture. By being aware of those two elements, it is possible to archieve an effective branding. By knowing bases and by looking all around what’s working and what’s failing, it is possible, however, to find common point between branding techniques.

  4. VasilisP says:

    Great article. As a music enthusiast myself, I have to say that branding of music bands is tough. In the old days it used to be easier to connect one band to lifestyle. When you think of 80’s -90’s rock band, usually comes to mind something like Bon Jovi, and crazy long hair. When you think of heavy metal, what comes to mind is maybe Judas Priest, or Iron Maiden, and leather clothes!
    These all have stayed for 10, 20, 30 years as examples because of their authenticity. Nowadays, music bands and singers come and go faster than ever. It is relatively easy to create awareness, but extremely hard to connect them to lifestyle. When a band, or a singer find a way achieve such a connection, then they will stay in the minds of the people and the industry for more than a year!

  5. saskiaschlegel says:

    I totally agree with @VasilisP. I guess artist branding is getting more and more difficult. Nowadays bands are nor really connected to a certain lifestyle anymore. Back in the 90s that was the case but today it’s sometimes even hard to say, to which music genre they belong. It’s not just Rock and Pop anymore. There are around 70 different sub-genres belonging to Rock. So it’s getting pretty complicated for a band to classify themselves in there and thus also to connect to a certain lifestyle and the customers.

    So, just as you said @myriameliott, branding is time consuming, but still the most important thing to control. Thanks for your blogpost!

  6. eveliinaf says:

    I think artists and bands branding plays crucial role in music industry nowadays. As a fan of those earlier mentioned 80’s and 90’s bands e.g. Bon Jovi, I feel like even the good music is not enough to suggeed anymore.

    Artists can use their brand for boosting their music career but also promoting parfyms, clothing, beverages, make ups etc. Now when people can download music for free, I think it’s important to artists to get also promoting jobs to earn money. Many companies wants to use artists faces/names in their advertising to get more visibility to product. If artists do not care about their brand-image many companies don’t want to cooperate with them, and also fans can turn their backs.

    This was a good post. It was good point of view that not only products/services/companies should build a brand but also human itself can be a brand.

  7. antoinemazu says:

    As a music fan, this arcticle was really interesting ! Manage a brand in this industry can be, as you said, really tricky. Personnaly, I would say that the most important assets is to create a brand culture. Managing to transform fans into customers. Finding what’s your fan expectations, create a culture within your company that every people would want to particpate, that is the most difficult. LAst point I want to highlight is your paragraph concerning artist. As you said companies use artist face and names in their advertising but if those artists do not care about their image it could create the inverse effect. That is an issuescompanies have to face speaking about branding everyday.
    Thank you again for your arcticle! 🙂

  8. annakissa says:

    I find this topic very interesting and also the comments here have very good points! In a music industry in these days the differentiation is difficult because there is so much competition, so the meaning of a good branding has probably become more important than ever.

    Another thing is that music is art and musicians often don’t want to “sell their souls” for the business. I still believe that especially in these days, even if the money maybe isn’t the core value, it’s still very important. But then again if a band comes more popular and commercial, it can decrease old fans’ faith for the band and its music. I think that when it comes to branding in the music industry, interesting question is how to keep the artistic side and the commercial side in balance?

  9. henriin says:

    so good! Many artists may never even think how they are have been branding themselves. and if they do they have only done part of the whole “branding process” so they have unfinished brand. I thin that label should have someone that makes artists brand so that the artist have a saying that what he/she/they want and not only what label wants.

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