SME that are struggling on the web to attract the attention of Internet users must first be seen before they can be heard; good visual presence should tell the story of the brand. More than just a striking logo; it is to create a web and social networks presence via images representing the values of the brand, which engages and inspires Publics concerned. It is essential that the audience be in the heart of the selection of visuals and images used instantly evoke the brand and its values. It is important for companies to ensure that people remain committed to their brands and that they be considered contemporary, trendy and dynamic in every way.
Because then comes the engagement, where is the importance and necessity of Instagram. Indeed, the interaction and immediacy of the relationship with the image make “Instagramers” engaged users able to share their content on networks (Facebook, twitter…).
As mentioned on the article on Public Relations Tactics, Oct2014, “5 Instagram Tips to Maximize Brand Presence”, by Ali Lundberg « With more than 55 million photos shared daily and almost 9,000 likes each second, Instagram is among the most engaging social networks. It’s changing the way that brands are engaging with their consumers and influencing purchasing decisions.”
This is why Instagram is now a tool that brands should not be overlooked. The visual is part of the social network, Instagram is a real opportunity to enhance the product and dramatize.
On Instagram, the use of likes and comments by users make them content generators for the brand and therefore, committed users. Indeed they do not hesitate #taguer brands and get in direct contact with them. Moreover, Instagram is very easy to use and an easy way to share different aspects of brands, and of course cheap and easy way to maintain visibility.
Also, users having little rights to their images, a brand can easily reuse the photos posted to communicate and promote its Intagramers. Thus re-sharing the best of photos on their other social channels. This is a means to save money for brand. Which person doesn’t have an Instagram Account? Today, more and more people have an account and share photos with comments about brands on Instagram. So we find again the ease and “free” advertising for brands.
Public Relations Tactics. Oct2014, Vol. 21 Issue 10, Lundberg, Ali
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