Honest comment, right? It is not usual way of saying things, what also makes it unforgettable. Do you remember who has said it?
Internet is full of instructions ”how to build a brand”. There is a lot of companies which has branded themselves in an excellent way, like Apple and Nike. But how did they do it? How can you make your brand so knowable, that when you first think of computer you think Apple, or when you first think of sports brand you think Nike? Building a brand starts when the company is founded, but how important the early steps are? But its not only about targeting the right group in the right way, it is also about the right time and right market niche.
How can you build a brand so great that you brand yourself on the same time? That is something we need to learn, and lets look what Donald Trump has done. He started his carrier working in his fathers real estate business renting middle-class apartments. He has buildings, restaurants and almost whatever you can think of named after himself. He has been the host of The Apprentice for the last 14 seasons and now he is running for President. Of course there is a lot of things he has accomplished on top of mentioned, but there is few. He is involved in many things, and he has branded himself well.
If we look his way of brand himself first things what comes to my mind is his appearance. Very strong man who says what he thinks, but of course in the end his public figure is also thought through. But how can you come from being a normal citizen to running a president, and in fact doing good with it? I think he has made himself recognisable by being confident and taking a stand. He has been saying some rough things making himself hated, but also knowable. Is it good to be known, but hated? Wouldn’t it be better to be more on the background and not to upset so many people?
The great way of market your brand is to stand out, and as I said Trump has accomplished it. Now as a runner for President Trump has made some comments which people talk about all around the world. He takes a part in talk shows, and keeps spreading the word, he is on the carpet. His slogan “Make America Great Again” is catchy and easy to memorise. How do the other candidates stand out? I need to confess, I do not really follow politics, so maybe I do not know as much as you. But we all need to agree with one thing, Trump has sticked out of the other candidates. He has tied his ideas with action and got community of people who support him. Even though I do not agree with his thoughts he has said them loud and clear. We all know them, we all know the brand, himself.
We could learn from the way how Donald Trump has branded himself, but do you think he has gone too far? Are you disagreeing with him so much that you don’t want to learn from him?