Youtube is a free video-sharing Website that allows users to upload their videos.It has over billion users and everyday people watch hundreds of millions of hours on this website.
But, how has Youtube evolved these past years? It has become a community where people submit funny videos, tutorials or movies so is not strange that some users have started being more popular and gaining followers. But, am I the only one who thinks that there is a big step from that to earning thousands of euros doing the same?
The key is: Branding. And that is the process of creating a presence, differentiated and unique, in the market for your products or services.
PewDiePie, Smosh, Fine Brothers and Lindsey Stirling are the best examples for this phenomenon, earning more than $6 million in 2015 on Youtube.
Yes. 6 million dollars per year for uploading videos that people love. Thanks of the advertisements and the views.
Here is the list made by Forbes
But there is more: companies send them their products as gifts if they wear them on or just to promote them in the video or even in the description.Moreover, they are invited to important events and they have become artists with millions of fans.
PewDiePie has 42 million followers in his YouTube account and 7 million both in Twitter and Facebook.
Nowadays, YouTubers have reached other channels such as radio or television due to the amount of people that like them.
Everyone talks about them. They are trending. They are the first ones who revolutionized YouTube. They were teenagers when they started and they have surprised our parents’ generation.
They are doing something good. They make people laugh and be entertained.They earn a lot of money and all of this without establishing a company, worrying about the Corporate Social Responsibility, hiring people, firing employees or following orders
Their brand? their name.
Can it be easier?