How my story began…
It was 2010, I was 15 years old and my beautician asked me to help her to paint children’s faces on children’s day in front of our primary school. As I love children and make-up, I agreed. After painting uncountable amounts of faces in 5 hours on a very warm summer day, we were counting our tip boxes. I could not believe that there were almost 200€ in my box and noticeably less in my beauticians one. That time, I did not know why there was such a huge difference. Later on the city fest people came to me and were saying: „You looked so relaxed, even though there were so many kids waiting and you painted without any breaks!“ They also started to asked about my make-up and hair that day and if I also do adults’ make-ups.
I was just doing that on family and friends and I was not thinking about being a professional Visagist that time.
Today, I am a professional self employed Make-Up & Hair Artist and Photographer. What began as a mini job to finance my studies is almost a full time job back in Germany.
In this blogpost, I would like to share my experience with you, how you can develop yourself as a brand and how you can build strong customer trust.
For me, finding a suitable market gap and being authentic are the most important parts.
When I started, there were a lot of beauticians, hairdressers and photographers in my city. But the difference is, that I have been offering all those 3 services in one person.
People like it simple and time-effective.
Also, people like to be connected with you and share their experience with others, so I started my Facebook and Instagram page last year. My clients can share their photos from my page with others and can give my service a rating, which brings new clients to me.
It is easy to be connected via social media and you can reach so many people!
The last advice I would like to share with you in this post is, that you always need to be up to date and find something new.
My last recent offer for my clients are beauty evenings.
Simple, but effective. I do not know a single women who does not like it to have a great evening with beauty-stuff and champagne at home with her best friends. So I will come to teach them several things about make-up for around 2-3 hours.
And at the end of the evening, they would love to buy some of the make-up equipment they used during the workshop, because they could feel and see the difference.
Nothing sells better than emotional connections!
Here you can see some photos of my last shootings:
Here you can find my current offers on my website: www.cgodaubeauty.wordpress.com
(Unfortunately everything is in German, but I would be happy to answer any of your questions in the comments)
And here are the links to my Facebook and Instagram pages: https://www.facebook.com/celine.godau
(I am opperating on these pages in German and English)
Let me know, whenever you have any questions. I am happy to answer them!