If we look at some brands that are aimed to children and it´s way of branding, we can see that they all have similar schemes, if not the same ones. It shows on the pictures of this post that it follows the same points: animated characters, bright colors, placed strategically in the lower right side, with a discreet look of the character down. What can we get out of this?
First, let’s start with the characters, animated beings that attract children as something fun and as a playmate. Second, the colors, always bright and cheerful colors, that attract the eye of the kid and make in their brain an optimum sensation, such as blue, yellow green, etc.Third, the positioning of the character in the lower part of the product looking down, what they want to get the brands with this is that the child has a direct contact with the character, so there is a connection eye to eye.
And now comes the big question: To what extent is it ethical and moral to do this kind of thing influencing the consumer but not the real buyer, the parents? The truth is that, researching to write about it, we can not find anything that talks about this. It does not look good in our society to recognize something that is obviously being done and that has to do with kids. There are no articles with this information, there is nothing written, but the truth is there, so it is kindly hidden but always seen.