What comes into your mind when you hear the word Asia? Chinese people?, Japanese people or Korean people or maybe rice? How about Japan? Do you think about anime, sushi or manga when you hear the word Japan?
Japan being the “cute”, “cool” and “hip” Japan have become a serious thing for the Japanese government. They used this technique to touch the hearts of every foreigner as possible and so far, they succeeded in making Japan very famous in terms of different things. Japanese people also came to a point where Japan lost in the war, they worked hard for Japan to rise again and as we can see today, it did and is an independent and sufficient country today (Lam, 2007).
Have you heard about the Olympic Games that is going to be held in Japan this coming 2020? Have a look at the video where they advertise Japan for the 2020 Olympics and in this video, they pretty much summarized all the things that we can see in Japan. All the historic temples, touristy places and of course the ever beautiful cherry blossom season which foreigners should not miss when visiting Japan. We also have the major theme parks in the world which are the Universal studios and Disney Land and Sea! It might be an island-like country but it is very rich in a lot of aspects. Technology, history, arts, culture and it is even one of the richest countries despite losing in the world war two. So what are you waiting for? When you think of visiting Asia, Japan might be an interesting place for you to visit.
*If you are interested on checking the video Japan prepared for the Olympics, here is the link: https://www.youtube.com/watch?v=xIFXXYAsJRU and here is also the article I found about Japan’s soft power, Lam, P. E. (2007). Japan’s quest for “soft power”: attraction and limitation. East Asia, 24(4), 349-363.