Author Archives: hellocadie

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to¬†identically¬†¬†replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments