Category Archives: Attitudes

Greenwashing today, surfer tomorrow!

Greenwashing does not wash anymore. This marketing strategy, which consists of improving the image of a company using the ecological argument, is less and less convincing in the eyes of an increasingly informed public. Today, the consumer reads the fine … Continue reading

Posted in Attitudes | Tagged , | Leave a comment

Adding value to your personal brand: 4 building blocks of any successful brand

With the rise of the Information Age, a paradox of individualism and collectivism have coincided exponentially to unseen heights and it only remains to grow due to globalisation. Social media and marketing campaigns are sought to not only help companies … Continue reading

Posted in Attitudes, Branding in social media, Customer chat, Generation Z, Learning, Perception, Target marketing, Values | 4 Comments

Bodyform shows “blood”

In the world of massive competition, marketers often shall take some extra risk in order to be noticed.  Thousands of professionals make bold moves supporting their brand values. They track new social trends and build controversial campaigns bringing attention to … Continue reading

Posted in Attitudes, Branding in social media, Culture, Values | Tagged , , , , , , | 11 Comments

In Love with the Sound – The Importance of Sound Branding

Perhaps one of the most recognised modern definitions of a brand can be found in Marty Neumeier’s book The Brand Gap. Neumeier starts the book off by defining a brand as “a person’s gut feeling about a product, service, or … Continue reading

Posted in Attitudes, Branding in social media, Culture, Perception, Target marketing | Tagged , , , | 13 Comments

A good coffee

Adapting to the socially conscious consumer market       What goes into a good cup of coffee? Latte, cappuccino or straight black? Is it the way it’s roasted? Or is more rudimentary with which soil the beans come from: Brazil, … Continue reading

Posted in Attitudes, Motives, Values | 7 Comments