Category Archives: Attitudes

A good coffee

Adapting to the socially conscious consumer market       What goes into a good cup of coffee? Latte, cappuccino or straight black? Is it the way it’s roasted? Or is more rudimentary with which soil the beans come from: Brazil, … Continue reading

Posted in Attitudes, Motives, Values | 7 Comments

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to identically  replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments

Brand building is not just for marketers

We have all at some point of our lives stood in line at a supermarket, and witnessed someone yelling to the employee behind the register. Probably for some ridiculous reason, which the employee can’t even influence, for example milk being … Continue reading

Posted in Attitudes | 7 Comments

H&M: How to use celebrity endorsement ?

Naomi Campbell, Pamela Anderson, David Beckham, Madonna, Karl Lagerfeld and Vanessa Paradis have one thing in common, they all took part of one H&M advert campaign in the past few years. The Swedish brand appeals new consumer by using different … Continue reading

Posted in Attitudes, Uncategorized | Tagged , , , | 5 Comments

Instagram: An indispensable tool for brand because of its big engagement

SME that are struggling on the web to attract the attention of Internet users must first be seen before they can be heard; good visual presence should tell the story of the brand. More than just a striking logo; it … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer profitability | 9 Comments