Category Archives: Attitudes

Brand building is not just for marketers

We have all at some point of our lives stood in line at a supermarket, and witnessed someone yelling to the employee behind the register. Probably for some ridiculous reason, which the employee can’t even influence, for example milk being … Continue reading

Posted in Attitudes | 7 Comments

H&M: How to use celebrity endorsement ?

Naomi Campbell, Pamela Anderson, David Beckham, Madonna, Karl Lagerfeld and Vanessa Paradis have one thing in common, they all took part of one H&M advert campaign in the past few years. The Swedish brand appeals new consumer by using different … Continue reading

Posted in Attitudes, Uncategorized | Tagged , , , | 5 Comments

Instagram: An indispensable tool for brand because of its big engagement

SME that are struggling on the web to attract the attention of Internet users must first be seen before they can be heard; good visual presence should tell the story of the brand. More than just a striking logo; it … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer profitability | 9 Comments

H&M The Truth

  Throughout the years H&M has always been my go to brand and store of choice, I seen it as reliable, Affordable and fashionable. What more did I need to know?  It was not until one night I watched a … Continue reading

Posted in Attitudes, Culture, Customer complaints, Economy, Motives, Perception, Values | Leave a comment

Haven´t you been exposed?

My first blog text is about group influence and how that affects people and how it has affected me. When I was younger I was a cheerleader and the others in my team were older than me so I was … Continue reading

Posted in Attitudes | 2 Comments