Category Archives: Branding in social media

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 6 Comments

5 Effective Brand Building Strategies to Attract Customers

What is brand building and why is it important? Many people think that it is about communicating and exposing the brand but it’s more than that. Brand building is the process of creating value to customers. It is a crucial … Continue reading

Posted in Branding in social media, Ecology, Trends, Values | 2 Comments

Lufthansa, flying high with employer branding efforts?

Take a moment and think: What company would be your employer of choice? Let’s be honest, how long did it take you until great names like Google or BMW appeared in your mind? Probably as little as a second. We … Continue reading

Posted in Branding in social media | 9 Comments

FAZER – TASTE OF FINLAND

BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 10 Comments

Why have product placements in music videos ?

          Today, in our daily lives, we are used to see advertisements all day long on TV, on the radio, in the street or even in the movies. However, we encounter a new phenomenon in our … Continue reading

Posted in Branding in social media | 3 Comments