Category Archives: Branding in social media

Lufthansa, flying high with employer branding efforts?

Take a moment and think: What company would be your employer of choice? Let’s be honest, how long did it take you until great names like Google or BMW appeared in your mind? Probably as little as a second. We … Continue reading

Posted in Branding in social media | 2 Comments

FAZER – TASTE OF FINLAND

BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 1 Comment

Why have product placements in music videos ?

          Today, in our daily lives, we are used to see advertisements all day long on TV, on the radio, in the street or even in the movies. However, we encounter a new phenomenon in our … Continue reading

Posted in Branding in social media | 3 Comments

Brands as a way of life

Each day our brains are bombarded by thousands of brands that struggle and compete for space in our memory. A valuable brand is one that has established its own code, its personality, and has decided to be an experience for … Continue reading

Posted in Branding in social media | 6 Comments

Branding for kids:it is kindly hidden but always seen

If we look at some brands that are aimed to children and it´s way of branding, we can see that they all have similar schemes, if not the same ones. It shows on the pictures of this post that it … Continue reading

Posted in Branding in social media | 6 Comments