Category Archives: Culture

Bodyform shows “blood”

In the world of massive competition, marketers often shall take some extra risk in order to be noticed.  Thousands of professionals make bold moves supporting their brand values. They track new social trends and build controversial campaigns bringing attention to … Continue reading

Posted in Attitudes, Branding in social media, Culture, Values | Tagged , , , , , , | 11 Comments

In Love with the Sound – The Importance of Sound Branding

Perhaps one of the most recognised modern definitions of a brand can be found in Marty Neumeier’s book The Brand Gap. Neumeier starts the book off by defining a brand as “a person’s gut feeling about a product, service, or … Continue reading

Posted in Attitudes, Branding in social media, Culture, Perception, Target marketing | Tagged , , , | 13 Comments

Nature and Health as a Branding Tool

Consumers have begun to make their purchase decisions based on ecological, environmental, ethical, health-related etc. reasons over just purely on the quality of the product or service. People want to support companies that benefit a cause that they care about. … Continue reading

Posted in Culture | 9 Comments

DIY Personal Branding – How and Why?

Most of us associate the words ‘’branding’’ and ‘’brand’’ to companies and products, but nowadays it’s a must to brand yourself just like a company would brand a new product. Personal Branding has become a useful tool to proceed in … Continue reading

Posted in Branding in social media, Culture, Generation Z, Innovations, Self, Trends, Uncategorized | Tagged , , , , , , , , | 3 Comments

The need of affiliations in brand building.

synonyms: annexing, attaching, connecting, joining, bonding, uniting, combining, associating, aligning, allying, In my study regarding branding, I would like to dwell deeper in to the connections that make the brand image appealing to the general public. What makes it approachable … Continue reading

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