Category Archives: Culture

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to identically  replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Look Again, Think Again – Branding of a museum

Do museums have to have a brand? If, what would it ideally be like? As businesses are becoming more and more art-like, at the same time, arts are becoming more business-like as well. Status quo is that nationally owned art … Continue reading

Posted in Culture, Perception | Tagged , , , , | 2 Comments

Culture and Global Branding

Culture is essential for companies to understand and especially for brands that operate globally. Navigating across various different cultures, markets and countries must be done correctly by businesses, so that the brands don`t fail and are able to grow themselves … Continue reading

Posted in Culture | 2 Comments

Japan; A country where almost everything is interesting!

What comes into your mind when you hear the word Asia? Chinese people?, Japanese people or Korean people or maybe rice? How about Japan? Do you think about anime, sushi or manga when you hear the word Japan?     … Continue reading

Posted in Culture, Economy | 10 Comments