Category Archives: Customer profitability

Brand Community Jägermeister – From the old man liquor to an international hip drink

Jägermeister, Germany’s most famous drinks export and also a prime example for excellent branding. The company W. Mast Weingroßhandlung was founded in 1878. In 1934 Curt Mast developed the liqueur “Jägermeister” with the traditional 56 herbs. A year later, the … Continue reading

Posted in Branding in social media, Customer profitability | 3 Comments

Creating a brand community

When I think different brands, I think Apple and when someone tells me about brand communities, from the all brands I think Apple. As you can see, I am a huge Apple fan and that’s the reason why I wanted … Continue reading

Posted in Customer profitability | Tagged , | 3 Comments

Instagram: An indispensable tool for brand because of its big engagement

SME that are struggling on the web to attract the attention of Internet users must first be seen before they can be heard; good visual presence should tell the story of the brand. More than just a striking logo; it … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer profitability | 9 Comments

One size fits all or not?

  ( My typical day is spent managing the customer experience, handling multiple communication channels and taking care of automation in marketing. My best friend is my CRM. Introduced in the 80’s, and refined in the 90’s, many different CRM … Continue reading

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