Category Archives: Economy

APPLE: A brand before a product

In September 2017,  Apple has become the most powerful brand in the world, it obtains the largest market capitalization in the world with 819 billion dollars. This should not surprise you, knowing that Apple has sold more than one billion … Continue reading

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Under Armour : A dizzying ascent

  In just a few years, the American sports equipment manufacturer has become part of the landscape of the world’s leading sports brands thanks to its image based on performance. Wanting to be on a podium, for a sports brand, … Continue reading

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Japan; A country where almost everything is interesting!

What comes into your mind when you hear the word Asia? Chinese people?, Japanese people or Korean people or maybe rice? How about Japan? Do you think about anime, sushi or manga when you hear the word Japan?     … Continue reading

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Brand New World

As of today, we can sense an assumption that each country in the world has a fixed role; developed high-income countries with sophisticated infrastructures and intellectual property are the leaders in design and research, middle-income countries have a wide manufacturing base … Continue reading

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H&M The Truth

  Throughout the years H&M has always been my go to brand and store of choice, I seen it as reliable, Affordable and fashionable. What more did I need to know?  It was not until one night I watched a … Continue reading

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