Category Archives: Generation Z

Getting behind eSports

Coca-Cola, Pepsi, Adidas, Snickers, McDonald’s, Samsung, Intel, Paramount. All of these are valuable brands that are recognized by people around the world.  They are also part of the list of dozen brands that have invested in eSports in the last … Continue reading

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The buying behavior of Generation Z

The buying behavior of Generation Z The world changes and so do the generations. Generation Z or the Zs means people who are born in the 21st century. The Zs are a smaller generation than the previous ones but it … Continue reading

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Best buy – Gen Z

Buying behavior is nowadays more colorful than ever before. Generation Z or Gen Z in short stands out from other generations in such a way that it has a straightforward relationship between electronic devices and social media. Social media has … Continue reading

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Customers’ expectations. How do companies reach their customers in the future?

When I think of my parents, I can see how they are completely stuck in their old patterns of behaviour. I, of course, I have promised to myself, that I will not be of the same kind. I have to … Continue reading

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Who is Generation Zed?

Who is Generation Zed? Gen Z is born from the early 2000s. The oldest Gen Z is turning 18 in 2013. The Gen Z is the first generation which born into a digital world.  The kids of this generation will … Continue reading

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