Category Archives: Impulse buying


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Sustainable Fashion is the future!

Fashion has become an important topic of discussion lately. Sometimes with interesting examples of successful designers and brands that break through internationally, but unfortunately also with frightening images of appalling working conditions and the dramatic events in Bangladesh (Rana Plaza … Continue reading

Posted in Impulse buying, Innovations, Trends, Values | Tagged , , , , , , , , | 1 Comment

E-shops: the reasons why I only shop online

Have you ever tried to do your Christmas gift shopping at the Haussmann’s Galeries Lafayette on a 24th of December? This is one of the reasons why I only shop online now. Someone said that time is money, well, by shopping online, … Continue reading

Posted in Culture, Impulse buying, Innovations, Trends | Tagged , , , | 3 Comments

Unintuitive – how we sometimes get screwed over by things we don’t even realize

Often we as consumers think we’re pretty much in charge of our buying behaviour. Or at least we think we know why we sometimes succumb to temptation and indulge in luxuries we don’t really need or can’t afford. We chalk … Continue reading

Posted in Impulse buying, Motives, Perception, Uncategorized | Tagged , , , , , , , , , | 2 Comments

Psychology of impulse buying

  Have you ever wondered what happened on your shopping trip when you get home and you have many shopping bags whit you?  I have and here are a few tips for you, if you want to generate more sales … Continue reading

Posted in Impulse buying | 4 Comments