Category Archives: Innovations

DIY Personal Branding – How and Why?

Most of us associate the words ‘’branding’’ and ‘’brand’’ to companies and products, but nowadays it’s a must to brand yourself just like a company would brand a new product. Personal Branding has become a useful tool to proceed in … Continue reading

Posted in Branding in social media, Culture, Generation Z, Innovations, Self, Trends, Uncategorized | Tagged , , , , , , , , | 3 Comments

The importance of packaging for a brand : To what extent is packaging important for a brand?

“If you think good design is expensive, you should look at the cost of bad design.” -Dr. Ralf Speth, CEO of Jaguar Everyone knows the concept of packaging and its advantages when it comes to consumers’ purchasing decisions? The packaging … Continue reading

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BLUE STAR LINE : Titanic II, heading for a second shipwreck ?

A bold project funded by an australian billionaire, the Titanic II, will be a stunning replica of the famous ship sunk in 1912. This reenactment is supposed to sail this year, in accordance with current standards, of course. But more … Continue reading

Posted in Innovations, Memory | 8 Comments


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Youtuber as a new brand

Youtube is a free video-sharing Website that allows users to upload their videos.It has over billion users and everyday people watch hundreds of millions of hours on this website. But, how has Youtube evolved these past years? It has become … Continue reading

Posted in Branding in social media, Innovations, Trends, Uncategorized | 12 Comments