Category Archives: Innovations


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 10 Comments

Youtuber as a new brand

Youtube is a free video-sharing Website that allows users to upload their videos.It has over billion users and everyday people watch hundreds of millions of hours on this website. But, how has Youtube evolved these past years? It has become … Continue reading

Posted in Branding in social media, Innovations, Trends, Uncategorized | 12 Comments

Sustainable Fashion is the future!

Fashion has become an important topic of discussion lately. Sometimes with interesting examples of successful designers and brands that break through internationally, but unfortunately also with frightening images of appalling working conditions and the dramatic events in Bangladesh (Rana Plaza … Continue reading

Posted in Impulse buying, Innovations, Trends, Values | Tagged , , , , , , , , | 1 Comment

Breizh Cola overtaking Coca-Cola?

Breizh Cola is the equivalent of the brand Coca-Cola except that this one is sold in Brittany, France. The product was launched in 2002 by the Lancelot Brewery. The product tastes like a coke. Indeed, the ingredients are the following: … Continue reading

Posted in Customer complaints, Innovations | 18 Comments

Build your own surfboard in cardboard!

After the bicycle and the skateboard here comes the surfboard in cardboard. We already saw different alternative and more ecological materials such as wood or cork to manufacture a surfboard. The cardboard is a really new material in the surf … Continue reading

Posted in Ecology, Innovations, Values | 6 Comments