Category Archives: Perception

Look Again, Think Again – Branding of a museum

Do museums have to have a brand? If, what would it ideally be like? As businesses are becoming more and more art-like, at the same time, arts are becoming more business-like as well. Status quo is that nationally owned art … Continue reading

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How brands play with your mind ?

“As consumers, we see over 3,156 images a day. We’re just not conscious of them”, says Marshal Cohen. Indeed, you watch advertising  at home on TV or on internet for example but, don’t forget that when you go out, advertising … Continue reading

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The face behind the Apple

“The only thing that’s changed is everything”, says on the front page of one of the most famous smartphone companies. Apple is a company people have either a love or a hate relationship to and it definitely shares opinions. As … Continue reading

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Pop-up store: a concept built to last?

It’s no longer just the asset of small structures seeking for fame. Distributors, online retailers and brands, all create their pop-up store. Why turn to these pop-up stores? In a fast changing environment where the consumer is constantly seeking for … Continue reading

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H&M The Truth

  Throughout the years H&M has always been my go to brand and store of choice, I seen it as reliable, Affordable and fashionable. What more did I need to know?  It was not until one night I watched a … Continue reading

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