Category Archives: Perception

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to identically  replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments

The importance of packaging for a brand : To what extent is packaging important for a brand?

“If you think good design is expensive, you should look at the cost of bad design.” -Dr. Ralf Speth, CEO of Jaguar Everyone knows the concept of packaging and its advantages when it comes to consumers’ purchasing decisions? The packaging … Continue reading

Aside | Posted on by | 4 Comments

Look Again, Think Again – Branding of a museum

Do museums have to have a brand? If, what would it ideally be like? As businesses are becoming more and more art-like, at the same time, arts are becoming more business-like as well. Status quo is that nationally owned art … Continue reading

Posted in Culture, Perception | Tagged , , , , | 2 Comments

How brands play with your mind ?

“As consumers, we see over 3,156 images a day. We’re just not conscious of them”, says Marshal Cohen. Indeed, you watch advertising  at home on TV or on internet for example but, don’t forget that when you go out, advertising … Continue reading

Posted in Perception | 5 Comments

The face behind the Apple

“The only thing that’s changed is everything”, says on the front page of one of the most famous smartphone companies. Apple is a company people have either a love or a hate relationship to and it definitely shares opinions. As … Continue reading

Video | Posted on by | 8 Comments