Category Archives: Target marketing

Red Bull gives you Wings

Founded just 30 years ago, an energy drink sold by an Austrian company- Red Bull has the highest market shares of any energy drink in the world. A pioneer in energy drinks and also the world sales leader, Red Bull … Continue reading

Posted in Target marketing, Trends | 6 Comments

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to identically  replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments

Influencer marketing in 2018 : explosion or implosion ?

In the war for customer’s attention influencer marketing is a driving force for brands that want to increase their visibility and their audience. One thing is certain: influencer marketing is become a successful tool to attract customers. For this reason, … Continue reading

Posted in Branding in social media, Target marketing, Trends | 6 Comments


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Korean Dessert ‘Choco-pie’s ‘Affection’ Marketing

How many people who are with Korean nationality have not eaten ‘Choco-pie’? My answer is nobody. Choco-pie, which first came out in 1974, has sold 9 billion pieces in korea, reaching cumulative sales of more than eight billions euros to date. … Continue reading

Posted in Target marketing | 4 Comments