Category Archives: Trends

Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

Posted in Trends, Uncategorized, Values | Tagged , , , , | 2 Comments

Red Bull gives you Wings

Founded just 30 years ago, an energy drink sold by an Austrian company- Red Bull has the highest market shares of any energy drink in the world. A pioneer in energy drinks and also the world sales leader, Red Bull … Continue reading

Posted in Target marketing, Trends | 6 Comments

Does counterfeiting damage the image of a luxury brand ?

Counterfeiting is the fact to identically  replicate a product. Counterfeiting is nowadays not only a fact but a real phenomenon which is constantly increasing. It concerns every industry: food, toys, technology, cars, cosmetics, fashion and even drugs. Regardless of the sector, counterfeiting … Continue reading

Posted in Attitudes, Branding in social media, Culture, Customer chat, Customer complaints, Perception, Target marketing, Trends | 10 Comments

Influencer marketing in 2018 : explosion or implosion ?

In the war for customer’s attention influencer marketing is a driving force for brands that want to increase their visibility and their audience. One thing is certain: influencer marketing is become a successful tool to attract customers. For this reason, … Continue reading

Posted in Branding in social media, Target marketing, Trends | 6 Comments

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 7 Comments