Category Archives: Trends

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 6 Comments

5 Effective Brand Building Strategies to Attract Customers

What is brand building and why is it important? Many people think that it is about communicating and exposing the brand but it’s more than that. Brand building is the process of creating value to customers. It is a crucial … Continue reading

Posted in Branding in social media, Ecology, Trends, Values | 2 Comments

LVMH – The most successful luxury firm that you’ve never heard of

Dom Pérignon, Hennessy, Céline, Christian Dior, Moët & Chandon, Kenzo, Louis Vuitton, Givenchy and Bvlgari – the list goes on and on. You have seen these brands in the most influential magazines and their stores in the best locations of … Continue reading

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Beauty • Brands • Beginners

Boys and girls, women and men all over the world use make up on a daily basis to cover up minor imperfections, mental trauma and even “ugly-ness” – but what is ugly? The cosmetic industry taught us over the years … Continue reading

Posted in Trends | 6 Comments

Body positive ads: the new power of brands

What comes first to your mind when I say lingerie advertising? Maybe some brand names such as Victoria’s Secret? Or maybe good looking models, or even insecurity, body shaming? Well mine is definitely thin models. Because, let be honest, thin … Continue reading

Posted in Trends, Uncategorized | 8 Comments