Category Archives: Uncategorized

Five Steps to Agile Marketing

The current trend that has swept the global business community is a style of marketing that tackles targeted objectives with a certain guerrilla gusto. This tactical marketing approach has a fast reaction time to changes that happen in the market, prevents narrow-mindedness, … Continue reading

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Controversies, to forgive and forget, or ?

High fashion brands have always done questionable “fashion choices” and their brands higher ups have in the past cooperated with evil institutions, can we say that they have willingly done these choices without thinking of possible repercussions. The 3 brands … Continue reading

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Brand Building

What is the brand building ? First and foremost when you create a brand it is important to have a project with this brand. A brand is not only create a product and sell it to the consumer. The product … Continue reading

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Brand building guide: Me, Inc

All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called you. Tom Peters – … Continue reading

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Brand building in the age of AI

Branding today is so much more than just a logo, a slogan or an advertising campaign. The concept has evolved and strongly expanded during the past few years and branding is now built on every single interaction between a customer … Continue reading

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