Category Archives: Uncategorized

Generation of micro-influencers

Today, we are going to talk about how brands can leverage micro-influencers on social media. First of all, let me explain how micro- and macro-influencers differ from each other. Influencers are usually categorised into those two groups by the number … Continue reading

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Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

Posted in Trends, Uncategorized, Values | Tagged , , , , | 2 Comments

 Storytelling, a efficient mean to construct your brand reputation

 “If you have a really good narrative, you can tell a thousand stories with it.” – Deb Lavoy, Founder and CEO of Narrative Builders a company that build powerful narratives for businesses, products and ideas. First of all we have to … Continue reading

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The benefits of going green for a business

As awareness of the importance of the preservation of the environment continues to grow, since many years, companies are looking for ways to become environmentally friendly, also known as “going green.” Not only can green business practices and processes help … Continue reading

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Influencers Marketing, a New Way to Promote Your Brand

A New Way of Promoting The promotion of the brand on the social networks (youtube – instagram – snapchat) and on the blogs evolved these last years. Some companies use influencers to speak about their products or their services. We … Continue reading

Posted in Branding in social media, Uncategorized | 8 Comments