Category Archives: Uncategorized

Learn from NIVEA how to build brand trust

Searching for a brand phenomenon, I came across an interesting brand from my home country Germany. NIVEA, which belongs to the German Beiersdorf concern, is the leading global brand for skin care. According to Forbes, NIVEA’s brand value in 2017 … Continue reading

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The Psychology of Colour in Marketing

When you think about marketing psychology, you think about affecting people through certain aspects reflecting their want and needs. But what most people do not consider is that some of decisions are made without even realising which external factors had … Continue reading

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Samsung and Keller’s Brand Equity

Do you well know about Samsung? We can often see Samsung advertisements in the streets or anywhere. Samsung is highly reputed as its mobile phones and it has been ranked as 6th biggest company in its brand reputation. In this way, … Continue reading

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Do it again

During the years as a university student with the very high expectations for my own results, I’ve made numerous remakes of my assignments – which I’ve first believed to become a success, but later seen a great need to do the assignment in … Continue reading

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CSR, for a brillant future.

During 2013, around 1135 Bangladesh workers died. I guess everyone knows « The collapse of Rana Plaza » ? Rana Plaza was a sewing workshop for French, English and Spanish multinationals companies.   After the disaster, multiple peoples and companies think about how … Continue reading

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