Category Archives: Uncategorized

Samsung and Keller’s Brand Equity

Do you well know about Samsung? We can often see Samsung advertisements in the streets or anywhere. Samsung is highly reputed as its mobile phones and it has been ranked as 6th biggest company in its brand reputation. In this way, … Continue reading

Posted in Uncategorized | Leave a comment

Do it again

During the years as a university student with the very high expectations for my own results, I’ve made numerous remakes of my assignments – which I’ve first believed to become a success, but later seen a great need to do the assignment in … Continue reading

Posted in Uncategorized | Leave a comment

CSR, for a brillant future.

During 2013, around 1135 Bangladesh workers died. I guess everyone knows « The collapse of Rana Plaza » ? Rana Plaza was a sewing workshop for French, English and Spanish multinationals companies.   After the disaster, multiple peoples and companies think about how … Continue reading

Posted in Uncategorized | 1 Comment

Every childhood is filled with movie theme songs. And today it doesn’t take us long to remember at least one melody, hearing which as a child could make us run across the house towards the TV. But as we grew … Continue reading

Posted in Uncategorized | 1 Comment

The greater good brand

All companies have distinctives features, values and objectives which makes us prefer a brand over an another. These elements create a real identity which we want to be a part of, each person have their own preference : brands design, products … Continue reading

Posted in Uncategorized | 1 Comment