Category Archives: Values

Adding value to your personal brand: 4 building blocks of any successful brand

With the rise of the Information Age, a paradox of individualism and collectivism have coincided exponentially to unseen heights and it only remains to grow due to globalisation. Social media and marketing campaigns are sought to not only help companies … Continue reading

Posted in Attitudes, Branding in social media, Customer chat, Generation Z, Learning, Perception, Target marketing, Values | 4 Comments

Bodyform shows “blood”

In the world of massive competition, marketers often shall take some extra risk in order to be noticed.  Thousands of professionals make bold moves supporting their brand values. They track new social trends and build controversial campaigns bringing attention to … Continue reading

Posted in Attitudes, Branding in social media, Culture, Values | Tagged , , , , , , | 11 Comments

How to Master Social Media Branding

”[T]he number of likes and followers you have does not directly correlate with any measurable value. Your likes don’t correspond to a line of revenue, nor do they correspond to a level of brand awareness, since many of those likes … Continue reading

Posted in Branding in social media, Target marketing, Values | Tagged , , , , | 4 Comments

The need of affiliations in brand building.

synonyms: annexing, attaching, connecting, joining, bonding, uniting, combining, associating, aligning, allying, In my study regarding branding, I would like to dwell deeper in to the connections that make the brand image appealing to the general public. What makes it approachable … Continue reading

Posted in Branding in social media, Culture, Target marketing, Trends, Values | Tagged , , , | Leave a comment

Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

Posted in Trends, Uncategorized, Values | Tagged , , , , | 2 Comments