Category Archives: Values

5 Effective Brand Building Strategies to Attract Customers

What is brand building and why is it important? Many people think that it is about communicating and exposing the brand but it’s more than that. Brand building is the process of creating value to customers. It is a crucial … Continue reading

Posted in Branding in social media, Ecology, Trends, Values | 2 Comments


BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 10 Comments

Sustainable Fashion is the future!

Fashion has become an important topic of discussion lately. Sometimes with interesting examples of successful designers and brands that break through internationally, but unfortunately also with frightening images of appalling working conditions and the dramatic events in Bangladesh (Rana Plaza … Continue reading

Posted in Impulse buying, Innovations, Trends, Values | Tagged , , , , , , , , | 1 Comment

Build your own surfboard in cardboard!

After the bicycle and the skateboard here comes the surfboard in cardboard. We already saw different alternative and more ecological materials such as wood or cork to manufacture a surfboard. The cardboard is a really new material in the surf … Continue reading

Posted in Ecology, Innovations, Values | 6 Comments

Vertu’s luxury world

The famous English brand has just released a new phone: the Signature Touch. When Apple is going for luxury brand, Vertu is going for super luxury. White gloves, black to navy velvet cases, muted atmosphere. In Vertu we are selling … Continue reading

Posted in Values | Tagged , , | 1 Comment