Category Archives: Values

FAZER – TASTE OF FINLAND

BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 1 Comment

Sustainable Fashion is the future!

Fashion has become an important topic of discussion lately. Sometimes with interesting examples of successful designers and brands that break through internationally, but unfortunately also with frightening images of appalling working conditions and the dramatic events in Bangladesh (Rana Plaza … Continue reading

Posted in Impulse buying, Innovations, Trends, Values | Tagged , , , , , , , , | 1 Comment

Build your own surfboard in cardboard!

After the bicycle and the skateboard here comes the surfboard in cardboard. We already saw different alternative and more ecological materials such as wood or cork to manufacture a surfboard. The cardboard is a really new material in the surf … Continue reading

Posted in Ecology, Innovations, Values | 6 Comments

Vertu’s luxury world

The famous English brand has just released a new phone: the Signature Touch. When Apple is going for luxury brand, Vertu is going for super luxury. White gloves, black to navy velvet cases, muted atmosphere. In Vertu we are selling … Continue reading

Posted in Values | Tagged , , | 1 Comment

H&M The Truth

  Throughout the years H&M has always been my go to brand and store of choice, I seen it as reliable, Affordable and fashionable. What more did I need to know?  It was not until one night I watched a … Continue reading

Posted in Attitudes, Culture, Customer complaints, Economy, Motives, Perception, Values | Leave a comment