Category Archives: Values

Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

Posted in Trends, Uncategorized, Values | Tagged , , , , | 2 Comments

A good coffee

Adapting to the socially conscious consumer market       What goes into a good cup of coffee? Latte, cappuccino or straight black? Is it the way it’s roasted? Or is more rudimentary with which soil the beans come from: Brazil, … Continue reading

Posted in Attitudes, Motives, Values | 7 Comments

THE BODY SHOP – Not only beauty products

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The importance of packaging for a brand : To what extent is packaging important for a brand?

“If you think good design is expensive, you should look at the cost of bad design.” -Dr. Ralf Speth, CEO of Jaguar Everyone knows the concept of packaging and its advantages when it comes to consumers’ purchasing decisions? The packaging … Continue reading

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Brands and committed advertisings

 “Our perception of a brand is made up of impressions that are formed by what we see, read, hear and experience across all our senses”  Be the frog, Dan Ratner. Advertising is a psychological form of communication which goal is … Continue reading

Posted in Values | 9 Comments