Tag Archives: behaviour

We interrupt your everything to bring you these messages.

A recent study on the effectiveness of different types of digital advertising and it’s impact on brand recognition has shown that bigger, more interactive online advertisement methods are much more liked and likely to be shared than traditional banner advertisements. That doesn’t … Continue reading

Posted in Uncategorized | Tagged , , | 1 Comment

Unintuitive – how we sometimes get screwed over by things we don’t even realize

Often we as consumers think we’re pretty much in charge of our buying behaviour. Or at least we think we know why we sometimes succumb to temptation and indulge in luxuries we don’t really need or can’t afford. We chalk … Continue reading

Posted in Impulse buying, Motives, Perception, Uncategorized | Tagged , , , , , , , , , | 2 Comments