Tag Archives: brand building

Sponsorship in the sport industry – an help to brand building?

Sponsorship is a powerful marketing technique which has a very special place in the sport industry. It consists of a relation between a sponsor (a company) and a sponsored party (a team, an event, an individual). The aim is to … Continue reading

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DIY Personal Branding – How and Why?

Most of us associate the words ‘’branding’’ and ‘’brand’’ to companies and products, but nowadays it’s a must to brand yourself just like a company would brand a new product. Personal Branding has become a useful tool to proceed in … Continue reading

Posted in Branding in social media, Culture, Generation Z, Innovations, Self, Trends, Uncategorized | Tagged , , , , , , , , | 3 Comments

Learn from NIVEA how to build brand trust

Searching for a brand phenomenon, I came across an interesting brand from my home country Germany. NIVEA, which belongs to the German Beiersdorf concern, is the leading global brand for skin care. According to Forbes, NIVEA’s brand value in 2017 … Continue reading

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BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Creating a brand community

When I think different brands, I think Apple and when someone tells me about brand communities, from the all brands I think Apple. As you can see, I am a huge Apple fan and that’s the reason why I wanted … Continue reading

Posted in Customer profitability | Tagged , | 3 Comments