Tag Archives: brand experience

For More Inclusivity – Why Brands Need To Broaden Their Senses

When was the last time you recognized a brand by its smell, sound, touch or taste? Not so easy to answer, right? But what might be less important or even unrecognizable to you, is a crucial aspect for any visually … Continue reading

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BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 11 Comments

Club der Töchter – Emotional Branding with Nike

When I moved to Berlin almost 5 years ago, I had just begun running. I was not very fast and my stamina was near zero; not surprisingly as I had always loathed exercising. This time around, however, I was determined … Continue reading

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Make Yourself Memorable

Some people say personal branding is strongly related to social media. Does that mean you’re using platforms like Facebook, Twitter or LinkedIn to create an image of you that increases your market value and relevancy? No – personal branding is … Continue reading

Posted in Branding in social media, Self, Trends | Tagged , , , , , , , , | 1 Comment

Customers, new brands’ employees!

Social media is now essential for a company if they want to be known in this wide landscape of brands. It is now really well understood by most of the brands. Unfortunately, nowadays it is not enough to distinguish itself … Continue reading

Posted in Branding in social media | Tagged , , , , | 2 Comments