Tag Archives: brand image

Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

Posted in Trends, Uncategorized, Values | Tagged , , , , | 2 Comments

Club der Töchter – Emotional Branding with Nike

When I moved to Berlin almost 5 years ago, I had just begun running. I was not very fast and my stamina was near zero; not surprisingly as I had always loathed exercising. This time around, however, I was determined … Continue reading

Posted in Uncategorized | Tagged , , , | 1 Comment