Tag Archives: brand image

100 years of partnership – The remarkable relationship between the Olympic Games and Omega

The official timekeeper of the Olympic Games We go back to 1932. One big event is taking place in Los Angeles – the 10th Olympic Games. The already 84-year old Swiss luxury watch maker Omega becomes the “official timekeeper” of … Continue reading

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How to Master Social Media Branding

”[T]he number of likes and followers you have does not directly correlate with any measurable value. Your likes don’t correspond to a line of revenue, nor do they correspond to a level of brand awareness, since many of those likes … Continue reading

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Storytelling: How to create brand relevance

Over the years, many companies have drilled the secrets of an effective brand building strategy and have become masters in the art of storytelling. Often considered by  entrepreneurs as the most powerful tool to catch people’s attention, involve them emotionally … Continue reading

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Club der Töchter – Emotional Branding with Nike

When I moved to Berlin almost 5 years ago, I had just begun running. I was not very fast and my stamina was near zero; not surprisingly as I had always loathed exercising. This time around, however, I was determined … Continue reading

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