Tag Archives: branding

Pumpkin Spice Me Up

There are few sure to tell signs that summer is coming to an end and fall is approaching: weather gets chillier, schools begin after summer holidays and Pumpkin spice latte makes its annual return on Starbucks menu. I don’t know … Continue reading

Posted in Branding in social media, Trends | Tagged , , , , , , , , , | 6 Comments

Learn from NIVEA how to build brand trust

Searching for a brand phenomenon, I came across an interesting brand from my home country Germany. NIVEA, which belongs to the German Beiersdorf concern, is the leading global brand for skin care. According to Forbes, NIVEA’s brand value in 2017 … Continue reading

Posted in Uncategorized | Tagged , , , , | 10 Comments

FAZER – TASTE OF FINLAND

BRAND BUILDING BEYOND ADVERTISING! „Fazer – taste of Finland“ isn’t that an appealing slogan? As I am an exchange student from Austria I am really interested in finish culture, traditions and habits and I really wanted to learn something about … Continue reading

Posted in Branding in social media, Culture, Impulse buying, Innovations, Target marketing, Values | Tagged , , , | 10 Comments

Look Again, Think Again – Branding of a museum

Do museums have to have a brand? If, what would it ideally be like? As businesses are becoming more and more art-like, at the same time, arts are becoming more business-like as well. Status quo is that nationally owned art … Continue reading

Posted in Culture, Perception | Tagged , , , , | 2 Comments

“The beauty of me is that I’m very rich”

Honest comment, right? It is not usual way of saying things, what also makes it unforgettable. Do you remember who has said it? Internet is full of instructions ”how to build a brand”. There is a lot of companies which has … Continue reading

Posted in Learning, Target marketing | Tagged , | 11 Comments